PROBLEM
Eargo needed a page created for their brand new flagship product, which had been in development for years. It was a big deal and needed to make a big splash. But there were challenges. The latest product didn't look new on the outside. It was packed with new innovations, but they were all features that happened invisibly inside the device. The company also desperately needed to embrace more diversity in their imagery as almost all of their photography was of wealthy white seniors.
SOLUTION
To prepare for this design challenge, I reviewed the way that a number of other companies launched their products, especially in the headphone space. I experimented with different illustrative styles and forms that would suggest changing audio - things like equalizer bars, audiograms, and sound waves in different shapes and sizes. I also met with video animators to storyboard video work with them and discuss motion and lighting of the videos. In the end, I used illustrations to communicate the invisible changes happening inside the Eargos and engaged the user by adding motion to the illustrations tied to the scroll.
The final page for the Eargo 6 product received attention throughout the company and executive board. All Eargo's marketing channels pointed to it during the launch. The imagery of the page was embraced to the point that it was used as a backdrop for the company's booth at CES where it was voted one of the best products of 2022.
